Music video addressing gender stereotypes in TVET wins EU DEVCO-EUROPEAID Communications Award

Ngwazi Zazikazi (female champion/hero), a music video produced by UNESCO as part of the European Union (EU) funded STEP (Skills and Technical Education Program) project in Malawi,   has won the European Union Development Cooperation (DEVCO) EUROPEAID Communication Award. This prize is given to the best communication activity of an EU-funded project

As part of the International Women’s Day celebrations in 2017, STEP and National Youth Council of Malawi (NYCOM) launched the song in Malawi. Composed by Robert Chiwamba, a well-known poet and by Sangie, an award-winning musical artist, it has ranked number 1 for 8 weeks in March and April of 2017 and ended up the number 5 song of the year in Malawi in 2017.

Aimed at strengthening the technical, entrepreneurial and vocational education training (TEVET) system in Malawi, one of the components of STEP is to promote equitable and gender balance-access to TEVET. The awarded music video breaks negative gender norms and beliefs by portraying women in traditionally male-dominated technical trades such as auto mechanics and bricklaying, thereby encouraging more young women to enter technical training courses.

Written in Chichewa, one of Malawi’s languages, the song has been downloaded over 75,000 times and the video viewed over 11,000 times.   The EU, the government of Malawi and UNESCO are proud to celebrate this video during the International Women’s Day of 2018

Check out Ngwazi Zazikazi and other great STEP videos at our website at www.stepmw.com.

 

For more information on the award or on the video, please contact STEP Communication Officer at:

Cell : 0991806444

Email : j.mpeni@unesco.org